True Colors

The Problem

At both the associate and leadership levels, teams encountered:

Communication breakdowns due to different personality styles

Missed opportunities for collaboration, with individual strengths not fully utilized

Conflicts and misunderstandings stemming from a lack of empathy and awareness

Difficulty aligning strengths with roles, impacting performance and morale

The True Colors Training helps participants:

Identify their personality style and understand how it affects their role and interactions.

Recognize and leverage each other’s strengths to enhance teamwork and efficiency.

Build empathy and resolve conflicts by understanding diverse perspectives.

Align strengths with tasks and responsibilities, empowering leaders to build effective teams.

The Solution

Objective: This training introduces the True Colors personality framework to both retail associates and leadership teams, providing insights into individual strengths and communication styles. By encouraging self-awareness and empathy, the training enables participants to appreciate diverse perspectives, resolve conflicts, and build more cohesive and effective teams.

Brand: Anthropologie

Audience: Sales Associates, Stylists, Store Managers, Leadership Team

My Role: Instructional Design, Copywriting, Graphic & Multimedia Design, eLearning Development, Project Management

Tools Used: Contentful (LMS)

Research & Partnership

Collaborated with store leaders to align the training with retail-specific needs.

Conducted focus groups with field teams to identify pain points in communication and teamwork.

Design & Content Creation

Created interactive worksheets for associates to self-assess their color archetype.

Designed role-based scenarios and activities to help participants apply personality insights in their daily work.

Developed visual infographics to simplify the archetypes and align them with retail tasks in each zone.

Testing & Feedback

Piloted the training with selected teams and gathered feedback on clarity, usability, and relevance.

Refined the content to include more real-life retail scenarios and practical takeaways.

Challenges & Learnings

Initial hesitation: Some participants struggled to see how personality insights related to retail tasks. This was resolved by integrating more practical examples into the training materials.

Tailoring content: Adjusting the activities for both associates and leadership required balancing simplicity with depth.

Engagement through design: Pivoted to use graphic overlays and clickable elements to make the eLearning component more interactive and user-friendly.

Impact & Results

Improved communication across all levels, with fewer misunderstandings between team members.

Higher engagement and teamwork, as associates and managers learned to leverage each other’s strengths.

Enhanced customer service through better collaboration and empathy.

Positive feedback from participants, highlighting how the training improved team dynamics and alignment with roles.

"Believe it or not my True

Color is BLUE"

- Stefani

designs

Each colors page was designed to inspire, be fun, drive team engagement, and bring people together. The design was meant to make each page feel unique and personalized based on their architypes personality.

Blue (Relationship-Focused): Empathetic, intuitive, and values connection.

Green (Analytical): Logical, curious, and motivated by problem-solving.

Gold (Organized): Dependable, detail-oriented, and focused on execution.

Orange (Energetic): Bold, persuasive, and thrives on motivating others.

On the left you can see image examples from the Blue architype training.